It is generally accepted that no anonymization technique is 100% effective, since it is not possible to guarantee that there is no information in the public domain which, when compared with the anonymized data, makes it possible to re-identify individuals. However, what is important is mitigating the risk of (re)identification until it is remote and this is where anonymo™ can help. anonymo™ replaces the identifying characteristics in personal data with hashtags or the like. However, anonymo™ does not place restrictions on what uses can be made of the anonymized data, so it is up to the customer to consider and implement appropriate controls on this as part of its whole compliance regime.
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